Keller Williams Ranks Highest in Customer Satisfaction among Home Buyers for a Third Consecutive Year
J.D. Power and Associates just released their 2010 Home Buyer/Seller Study(SM). According to their report, satisfaction with real estate companies among home buyers has improved from 2009.
The study, now in its third year, measures customer satisfaction of home buyers and sellers with the largest national real estate companies. Overall satisfaction is determined by examining three factors for the home-buying experience: agent/salesperson; office; and variety of additional services.
Overall satisfaction among home buyers averages 803 on a 1,000-point scale in 2010 increasing by 12 points from 2009. This improvement is primarily driven by increased satisfaction with agents and salespersons.
“Among both home buyers and home sellers, the importance of agents and salespersons has increased substantially in 2010, compared with 2009,” said Jim Howland, senior director of the real estate and construction practice at J.D. Power and Associates.
In the home-buyer segment, Keller Williams ranks highest for a third consecutive year, with a score of 817 on a 1,000-point scale. Keller Williams performs particularly well in the agent and office factors. Following in the rankings are Prudential (811) and Coldwell Banker (805).
J.D. Power and Associates mentioned that in addition to a buying or selling agent, consider the additional services you may require. Buying and selling a home is a complex undertaking with many “moving parts” to consider. In addition to the real estate agent you work with, you may also need to work with a loan officer, a financial institution, title/escrow company, inspectors, appraisers, home warranty agents, movers, storage services, contractors, etc. One of the advantages of using a full-service real estate company is that they can assist with finding and coordinating some of these necessary additional services.
The 2010 Home Buyer/Seller Study includes more than 3,000 evaluations from 2,817 respondents who bought or sold a home between March 2009 and April 2010. The study was fielded between April and May 2010.
We at Keller Williams are obviously excited about this award because it supports our efforts to be leaders in the real estate industry by providing unparalleled customer service and local market expertise. Please contact us if we can be of assistance with your Smyrna Vinings real estate needs.